About Andreea Cojocariu | Fractional CRO and Revenue Architect

Andreea Cojocariu is the Founder and Chief Revenue Officer of Cojoy RevGen. With 19 years of global B2B experience across GTM strategy, demand generation, pipeline architecture, and revenue reporting, she brings executive-level leadership to Series B+, PE-backed, and VC-backed companies ready to scale with intention.

Her background spans UCaaS, VoIP, telecom, and SaaS. She has led go-to-market teams, built RevOps functions, and designed revenue systems that connect marketing output to sales performance at every stage of the funnel. What makes the Cojoy approach different is the scope. She operates across the full commercial layer, not just one side of it.

For leaders who are already in motion

Andreea works with founders, CEOs, CROs, and CMOs at Series B+, PE-backed, and VC-backed B2B companies who need senior revenue Andreea works with leadership across the full commercial layer without adding a full-time executive to the org chart.

The right fit looks like this:

B2B SaaS, UCaaS, VoIP, and telecom companies
Organizations with an established sales team and marketing function
Leaders who have traction and are building toward a number the board can count on

If your teams are doing the right things independently and losing revenue in the space between them, that is exactly where this work starts.

The foundation every high-performing revenue system needs

ICP before campaigns. Get your teams aligned on who you are actually selling to and why that buyer converts, before spending another dollar on demand generation.
Systems over activity. Build a trackable revenue engine that connects marketing output to pipeline and pipeline to closed revenue, so every motion compounds on the last.
Narrative that closes deals. Turn your product into a message that sales can deliver and decision-makers can act on.
Reporting that leaders trust. Measure what moves the business forward, not what makes the dashboard look busy.

OUR PHILOSOPHY

Built From Experience, Driven By Impact.

Cojoy RevGen was founded on a straightforward premise: the revenue gap most Series B+ companies face is not a talent problem or a budget problem. It is a structural one.

After 19 years of leading go-to-market teams, building RevOps functions, and designing revenue systems across UCaaS, SaaS, and telecom, the same pattern kept showing up. Marketing and sales were both performing in isolation and losing revenue in the space between them.

Cojoy was built to close that gap.

6x Revenue Growth Against a 2-3x Board Mandate

A PE-backed B2B organization needed to hit a 2 to 3x growth target within the investment timeline. The engagement delivered 6x, driven by a full revenue architecture rebuild aligned across marketing and sales.

5x Funnel Growth for a Construction Tech Company

Strong brand presence, no pipeline system. Cojoy built the GTM engine connecting brand activity to demand generation and produced 5x funnel growth with a structure the team could sustain.

10% Reactivation of 20,000 Dormant Leads

A B2B SaaS organization had 20,000 dormant contacts and no reactivation strategy. Cojoy turned 10 percent of that list into active pipeline through reporting alignment and targeted enablement.

Revenue Strategy Built by Someone Who Has Done the Work

If Your Growth Is Stalled This Part Is For You