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Revenue Shouldn’t Depend on Luck

Executive-level GTM leadership for founders and revenue teams who are done leaving growth to chance.

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Impactful marketing solutions for business

Fractional VP/CMO Leadership

Imagine executive marketing direction steering your growth with seamless precision, while you accelerate the strategic priorities that define your leadership.

  • Strategic oversight

  • Marketing leadership

  • Cross-functional alignment

GTM Strategy & Revenue Architecture

Picture your revenue motion refined for predictable scaling, turning steady execution into exponential gains.

 

  • Positioning & ICP

  • End-to-end GTM framework

  • Funnel + pipeline structure

Positioning & ICP End-to-end GTM frameworkFunnel + pipeline structure

See your ideal customers engaging deeper, as aligned positioning unlocks markets you’re primed to dominate.

  • ABM

  • Multi-channel campaigns

  • Conversion optimization

Funnel Diagnostics & Optimization

Envision hidden friction transformed into fluid momentum, propelling your funnel to convert demand at the velocity your ambition demands.

  • Strategic oversight

  • Marketing leadership

  • Cross-functional alignment

 

Analytics & Reporting

Visualize shared clarity across teams, where unified insights drive decisions that compound your revenue trajectory quarter after quarter.

  • Dashboard setup

  • Marketing → revenue tracking

  • KPI frameworks

Advisory Support

Step into ongoing strategic partnership that elevates every initiative, creating the space for your vision to scale with effortless confidence.

  • Monthly advisory

  • Leadership coaching

  • Team structure guidance

 

Envision your GTM systems operating with executive precision, freeing you to steer broader growth horizons.

Our mission

To bring clarity, alignment, and momentum to every go-to-market engine we touch, so companies can grow with confidence and without chaos.

Meet Andreea

Andreea Cojocariu

Andreea Cojocariu

Founder & Chief Growth Officer

 

Cojoy RevGen helps SaaS, AI startups, and B2B tech companies stabilize and accelerate growth by bringing clarity, structure, and revenue-focused marketing leadership.

Andreea Cojocariu is a marketing executive with 19 years of global B2B experience across GTM strategy, demand generation, analytics, and revenue systems. She steps into chaos and creates clarity fast — building the revenue engines companies wish they had months earlier.

Partnering with Andreea means stepping into a future where your marketing scales with the same precision that’s propelled global teams to new revenue frontiers.

Proven Revenue Transformations

When Brand Momentum Does Not Translate to Revenue

Series A construction tech company scales brand momentum to 5x funnel growth with unified GTM systems.

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The Hidden Cost of a Broken Funnel

High-growth B2B SaaS organization reactivates 10% of 20,000 dormant leads into active pipeline through reporting alignment and enablement.

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From Brand Momentum to a Scalable GTM Engine

Series A construction tech company transforms brand momentum into scalable GTM engine with repeatable demand activation.

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Fractional CMO & GTM Strategy for B2B Tech

Frequently asked questions

What does a Fractional CMO do for B2B SaaS?

A Fractional CMO provides executive-level marketing leadership, GTM strategy, and revenue system design on a part-time basis, allowing SaaS companies to scale without the $300k+ overhead of a full-time hire.

What is "Revenue Architecture"?

Revenue Architecture is the systematic alignment of marketing, sales, and customer success tech stacks to eliminate conversion friction and create a predictable demand engine.

How do you fix GTM misalignment?

We identify "leaks" in the funnel by auditing lead-to-opportunity conversion rates and ensuring the marketing message matches the sales team's delivery.

Let’s Build Your Growth Engine

If your GTM engine needs clarity or your pipeline is stuck, let’s talk.

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