Is a Fractional CRO or CMO Your Next Move?

A senior revenue or marketing executive who works with your company part time, often two to three days a week, instead of joining as a full time hire. You get executive level strategy and hands on execution without the cost or timeline of a full time search.

If revenue has scaled past what your current GTM systems can support, if forecasting feels more like guesswork than a process, or if your team executes well but lacks a strategist pointing that execution in the right direction, a fractional leader closes that gap. Take the Fractional Fit Check above for a direct read based on your actual stage.

A fractional CRO owns revenue outcomes across sales, marketing, and customer success, usually for companies unifying those functions under one strategy. A fractional CMO focuses specifically on marketing and demand generation. Cojoy RevGen works across both, depending on where your growth bottleneck actually sits.

A fraction of a full time executive hire, since you're paying for focused senior time and specific outcomes rather than a full salary and equity package. Pricing depends on scope and time commitment. See the models on our Services page for detail.

Most run three to twelve months, enough time to build the system and prove the model. Many clients continue on a lighter retainer once the engine is running on its own. Our typical engagements run a year. 

It depends on the stage. Companies still validating their model usually get the most value from a lighter advisory relationship. Companies at five million in ARR or more with inconsistent execution are the strongest fit for a full fractional engagement. Take the Fractional Fit Check above to see exactly where you land.

A consultant advises from the outside and hands you a strategy to execute. A fractional CRO or CMO becomes part of your team, embedded in daily decisions, owning outcomes, and building the system alongside the people who have to run it.