By the time you hit Series B or a PE/VC raise, you’ve proven the model. You have the team and the customers, but somewhere between the capital injection and the board deck, the pipeline starts feeling inconsistent and handoffs between teams get expensive.
This is Revenue Leakage. It happens when your departments operate in silos. Cojoy RevGen fixes the execution gaps that keep your growth from being predictable.
I embed as a Revenue Architect to align your marketing and sales into one cohesive system. This isn't about just doing "more" marketing; it’s about providing the structure and cadence needed to make your current assets perform at the level your investors expect.
Cojoy bridges the gap where high-level strategy fails because daily operations don’t match up:
A typical Fractional CRO only owns sales. A typical Fractional CMO only owns marketing.
Cojoy operates across the full commercial layer.
With 19 years of global experience, we ensure your revenue engine is fueled by strategic positioning, not just brute-force sales volume. Cojoy bridges the gap between what you build and how the market actually buys.
Cojoy RevGen has used this framework to drive 5x MRR growth and reactivate millions in dormant pipeline for high-growth SaaS and tech organizations.
If your traction exists but your predictability doesn't, let's build the system to fix it.
Cojoy RevGen helps SaaS, AI startups, and B2B tech companies stabilize and accelerate growth by bringing clarity, structure, and revenue-focused marketing leadership.
Andreea Cojocariu is a marketing executive with 19 years of global B2B experience across GTM strategy, demand generation, analytics, and revenue systems. She steps into chaos and creates clarity fast — building the revenue engines companies wish they had months earlier.
Partnering with Andreea means stepping into a future where your marketing scales with the same precision that’s propelled global teams to new revenue frontiers.
Series A construction tech company scales brand momentum to 5x funnel growth with unified GTM systems.
High-growth B2B SaaS organization reactivates 10% of 20,000 dormant leads into active pipeline through reporting alignment and enablement.
Series A construction tech company transforms brand momentum into scalable GTM engine with repeatable demand activation.
A Fractional CMO typically focuses on lead generation and brand. A Fractional CRO owns the entire commercial engine. I don't just care about how many leads marketing generates; I care about how many of those leads turn into closed-won deals. I bridge the "execution gap" between marketing's promises and sales' reality.
Revenue Architecture is the systematic alignment of marketing, sales, and customer success tech stacks to eliminate conversion friction and create a predictable demand engine.
We start with a Revenue Audit to identify where your pipeline is leaking. From there, I embed with your leadership team to refine your GTM Strategy, fix broken handoffs between departments, and implement forecasting rigor. The goal is to build a repeatable system that your team can run long after my engagement ends.
Usually, it’s right after a Series B or a significant PE investment. You have the capital to scale, but your current processes are straining under the pressure. If your board meetings are full of "surprises" or your sales and marketing teams are pointing fingers at each other, you’re ready for a Fractional CRO.
That is exactly what we do. Alignment isn't a "nice to have"—it’s a requirement for scale. We implement the frameworks and communication cadences that ensure marketing is attracting the right Ideal Customer Profile (ICP) and sales has the tools and context they need to close them.
The ultimate metric is Predictable Revenue Growth. Specifically, we look at reducing customer acquisition costs (CAC), increasing pipeline velocity, improving win rates, and ensuring your forecasting is accurate within a 5-10% margin.
If your GTM engine needs clarity or your pipeline is stuck, let’s talk.
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