---
title: B2B Revenue Benchmark Tool
description: ow does your revenue engine compare? Enter your metrics and benchmark against data from KeyBanc, SaaS Capital, and OpenView.
---

[Skip to content](https://cojoyrevgen.com/revenue-benchmark-tool#main-content)

[![logo-new](https://cojoyrevgen.com/hs-fs/hubfs/logo-new.png?width=646&height=172&name=logo-new.png "logo-new")](https://cojoyrevgen.com/?hsLang=en)

Search

- There are no suggestions because the search field is empty.

- [Home](https://cojoyrevgen.com/)
- [Services](https://cojoyrevgen.com/services)
- [About](https://cojoyrevgen.com/about)
  
  Show submenu for About 
  
    - [The Easy](https://cojoyrevgen.com/the-easy)
- [Insights](https://cojoyrevgen.com/insights)
- [Resources](https://cojoyrevgen.com/resources)

- [Home](https://cojoyrevgen.com/)
- [Services](https://cojoyrevgen.com/services)
- [About](https://cojoyrevgen.com/about)
  
  Show submenu for About 
  
    - [The Easy](https://cojoyrevgen.com/the-easy)
- [Insights](https://cojoyrevgen.com/insights)
- [Resources](https://cojoyrevgen.com/resources)

x

Calculate marketing spend

Enter your total annual marketing budget and your ARR. We will calculate the percentage for you.

Total annual marketing budget ($) Annual recurring revenue ($)

Your marketing spend as % of ARR

-

Apply to tool

x

Calculate pipeline coverage

Enter your total open pipeline value and your quarterly revenue quota. We will calculate the coverage ratio.

Total open pipeline value ($) Quarterly revenue quota ($)

Your pipeline coverage ratio

-

Apply to tool

# Is your revenue engine built to scale?

Most B2B tech leaders can tell you their growth rate. Fewer can tell you whether it is actually good relative to what the market produces and what an investor will benchmark you against. Enter your numbers and find out where you stand.

Company type

B2B SaaS

UCaaS / VoIP

Other B2B Tech

Annual recurring revenue

<$500K $500K - $1M $1M - $3M $3M - $7M $7M - $15M $15M - $30M $30M - $50M $50M - $75M $75M - $100M $100M - $150M $150M+

YoY ARR growth rate

Enter as a whole number (e.g. 25 for 25%)

Net revenue retention

Enter as a whole number (e.g. 105 for 105%)

Sales win rate

Enter as a whole number (e.g. 22 for 22%)

Marketing spend (% of ARR)

Don't know this number? Calculate it

Pipeline coverage

Don't know this number? Calculate it

See where you land

---

Your revenue engine position

Want to talk through what this means?

[Start the conversation](https://cojoyrevgen.com/contact?hsLang=en)

Sources: SaaS Capital 2025 Private B2B SaaS Growth Rate Benchmarks (n=1,000+) · Pavilion 2025 B2B SaaS Performance Benchmarks · Ebsta x Pavilion 2025 B2B Sales Benchmarks · Growth Unhinged 2025 SaaS Benchmarks Report (n=800+) · Optifai Pipeline Study 2026 (n=939) · ChartMogul SaaS Growth Report · Metrigy Workplace Collaboration MetriCast 2025

Start over

Cr  
COJOY  
REVGEN

Revenue systems built for what's next

[in](https://www.linkedin.com/company/cojoy-revgen)

EXPLORE

- [Home](https://cojoyrevgen.com?hsLang=en)
- [Services](https://cojoyrevgen.com/services?hsLang=en)
- [Contact Us](https://cojoyrevgen.com/contact?hsLang=en)

COMPANY

- [About](https://cojoyrevgen.com/about?hsLang=en)
- [Careers](https://cojoyrevgen.com/careers?hsLang=en)
- [Resources](https://cojoyrevgen.com/resources?hsLang=en)

Resources

- [FAQs](https://cojoyrevgen.com/faqs?hsLang=en)
- [Insights](https://cojoyrevgen.com/insights?hsLang=en)
- [Privacy Policy](https://cojoyrevgen.com/privacy-policy?hsLang=en)
- [Terms of Services](https://cojoyrevgen.com/terms-of-services?hsLang=en)

LET'S BUILD WHAT'S NEXT

Ready to scale with clarity?  
We're ready when you are.

[START THE CONVERSATION](https://cojoyrevgen.com/contact?hsLang=en)

©2026 Cojoy RevGen. All rights reserved.

```json
{
  "@context" : "https://schema.org",
  "@type" : "ProfessionalService",
  "address" : {
    "@type" : "PostalAddress",
    "addressCountry" : "US",
    "addressLocality" : "Londonderry",
    "addressRegion" : "NH"
  },
  "description" : "B2B SaaS GTM Advisory and Fractional CMO services specializing in Revenue Architecture and demand engines.",
  "founder" : {
    "@type" : "Person",
    "jobTitle" : "Fractional CMO & GTM Advisor",
    "knowsAbout" : [ "Revenue Architecture", "GTM Strategy", "B2B SaaS Marketing", "Demand Generation", "Pipeline Growth" ],
    "name" : "Andreea Cojocariu"
  },
  "image" : "https://www.cojoyrevgen.com/hubfs/logos/cojoy-revgen-logo.png",
  "name" : "Cojoy RevGen",
  "sameAs" : [ "https://www.linkedin.com/in/andreeacojocariu/" ],
  "url" : "https://www.cojoyrevgen.com"
}
```