Andreea Cojocariu

The joy of marketing lies in those moments when data and creativity click perfectly into place – something I've discovered time and time again over my nearly 20-year journey. What started as a fascination with both the analytical and artistic sides of marketing has grown into a leadership role where I help teams find that same sweet spot.

I grew up as the daughter of a small business owner, where I learned firsthand what it takes to build and sustain a company. By the time I was 14, I was running the business solo when my parents were out of town—handling everything from day-to-day operations to contracts, scheduling, and marketing. That early immersion in business shaped my approach: a balance of strategic thinking, adaptability, and relentless problem-solving.

My career has been built on a deep connection to content-driven marketing, rooted in my early days as a copywriter. I taught myself digital marketing, launching my first social media campaign in 2006—long before social media was considered a serious marketing channel. I’ve always been an early adopter, experimenting with live streaming and video marketing before they became mainstream. Today, I apply that same curiosity to AI in marketing, testing its potential to revolutionize demand generation, customer engagement, and revenue growth.

At my core, I’m a marketer who believes in the power of real conversations, whether they happen through carefully crafted campaigns or thoughtfully optimized web content. The secret sauce? Combining hard numbers with human insight. It’s about understanding not just what the data tells us, but the stories and people behind it.

Throughout my career, I’ve led marketing organizations in SaaS, cybersecurity, telecom, and beyond—driving growth, launching game-changing strategies, and scaling companies. Whether it’s seamlessly integrating growth and revenue marketing, building and inspiring high-performing teams, developing winning GTM strategies or leveraging AI to stay ahead, I thrive on turning bold ideas into measurable impact.

That’s why I launched Cojoy RevGen—to help organizations not just grow, but grow smart. From Fractional CMO and CRO leadership to demand generation, GTM strategy, and sales enablement, I help businesses navigate today’s complex marketing landscape with clarity and momentum.

If you’re looking for a strategic partner who can blend data, creativity, and execution to drive revenue, let’s talk.